Cape Town Market Buyers, big and small, are a vital ingredient in the recipe that makes the market the vibrant, hustle and bustle success it is. The Cape Town Market is always looking at ways to improve the buying experience such as launching a dedicated buyers card centre where buyers are able to register quickly and easily and receive a personalised buyers card. The Cape Town Market has also updated the signage on the market to ensure that buyers know exactly where to go and how to find everything they are looking for. And now a buyers care program has been launched that introduces buyers, new and old to the world of fresh produce markets.
The Buyers Care Program, launched on Wednesday (5th September 2012) incorporates a new and fresh experience, timed perfectly for the start of spring, a time for all things new. All buyers, new and old, will be presented with a buyers pack that is full of useful information and a complimentary lanyard to hold their buyers card. The pack contains information such as how to register, who the agents are and how to contact them, how the market works, how prices are determined, our covenant to our buyers and producers and a map of the market.
To mark the launch of our Buyers Care Program we have developed a slogan that captures the heart and soul of the market and the vibrant array of buyers, the buyer slogan is “Smaak’it at the Market” and along with branded merchandise that will be part of a lucky draw we have invited all our buyers, new and old, to be part of the launch. Every member of the Cape Town Market staff, from the newest seedling right up to the CEO, is part of the launch and will be part of the various teams present from 5:00am to 10:00am everyday during the launch. The Cape Town Market is a family of fresh produce people and our buyers, as well as our agents and producers, are all part of this family.
Our philosophy is simple, “Fresh Thinking, Fresh Produce, Fresh Approach”. To all our buyers, welcome to the family.
Pictured above from Cape Town Market (From left to right) is: Rodney Plaatjies (Finance), Adrian de Villiers (Trading), Romeo Erasmus (Information Technology)